How Alternative Commute Options Can Benefit Your Business

As a business owner, you are constantly making decisions which will help to ensure optimum levels of productivity and keep your employees satisfied at work. Supporting different commute options for your employees can be a great way to help keep your business thriving by improving productivity, reducing stress, saving money, helping the environment and even making a contribution to the local community. Business owners and employers actually have a lot more to gain than they may realise when it comes to supporting transportation options for their workforce. Helping your employees to find alternative commute options rather than racking up more mileage for their vehicles can help to reduce pollution, improve employee health and well-being, and reduce traffic congestion.

Carpooling Options

Although it’s definitely a good idea to encourage your employees to get more physical activity in by walking or cycling to work instead of driving, if this isn’t possible a carpool or rideshare option makes a great alternative. Supporting carpooling options for your employees, for example setting up a ride on Ridester can not only help your employees to save money, it’s also a great way for them to socialise at work, too. Along with this, if you reimburse mileage for trips to events such as meetings and conferences, encouraging your employees to ride share can actually help to save you money when it comes to business costs.

3 Marketing Myths Small Businesses Must Avoid

Regardless of what point in your business journey you are at, marketing is one of the most important elements that should be at the top of your agenda. It’s the key to recruiting new customers, and can play an integral role in maintaining the loyalty of existing ones too.

However, many entrepreneurs have picked up ideas about the subject that aren’t necessarily true. Unfortunately, following those rules could be damaging your hopes of maximized profits. So drop everything you think you know; this is how you’ll gain greater success.

Offline Marketing Is Dead

The most common mistake that modern entrepreneurs tend to fall for is the idea that offline marketing doesn’t work. But even if your business is a purely online venture, they still have plenty to offer.

Targeting localized areas can be a great way to establish an epicenter for the business. As the word spreads in all directions, you’ll soon reach the targets that you’ve set. Meanwhile, promotional gifts are a great way to increase the positivity from individuals and groups.

Perhaps the biggest benefit of offline marketing is that it gives you an opportunity for human interaction. This is still the easiest way to gain trust while it also allows you to use your biggest USP: you. If you’ve been neglecting those offline ventures, now is the time to start giving them the attention they deserve.

How to Choose the Perfect Van for Your Business Transportation Needs

When it comes to business transportation for small business owners a van is their best ally. A van that is of the right size and with appropriate characteristic can alleviate number of issues for them. No wonder many of them spend considerable amount in custom fitting their vans. The first task for anyone looking for a van is to understand what type of van is suitable for them. This is, however, easier said than done. You need to consider number of criteria such as size and type of payload, cost, accessories needed, etc. before finding a perfect match. The Infographic below provides a great guidance in choosing a perfect van for your business.